Are you a SME business looking to grow?


Our Approach

  • We know successful sales transformation comes from more than traditional, generic, classroom sales training. We get hands-on, relevant and work with your teams, looking inside-out and outside-in.
  • Our CAST Selling® cloud based software platform and services focus on outcomes, so we deliver predictable, results oriented services that are tailored to our client to deliver next-level sales results.

We deliver:

  • Sales Coaching and Training to make your individuals and teams more effective through the modern CAST Selling® cloud platform.
  • Sales Process Consulting to deliver sales process design and development to make your sales process more efficient
  • Interim Sales Management resources to support businesses with strategic sales and sales management requirements.

CAST Selling® Sales Training and Coaching

About CAST Selling®

Stormcast Sales Consulting was established to help SME businesses to transform their sales efficiency and effectiveness by working with their teams to deliver incremental sales success.

CAST Selling® is the modern sales training and coaching platform from Stormcast that is designed for SME businesses that sell B2B. The cloud based software application guides sales teams through sales opportunities from early stage to closure.

We believe the key to increasing sales revenue is aligning 4 key areas of your customers buying journey with your sales approach; customer, alternatives, support and target. By leveraging the CAST Selling tool, training and coaching methodology we take sales people through a simple, proven approach to qualification that is engaging and effective for both sellers and non-sellers alike.

C– customer – why do they buy?

A– alternatives – what do they buy?

S– support – who is buying?

T– target – when do they buy?

With CAST Selling®, we show you how increasing sales and growing revenue is more than just a handful of efforts, but rather a targeted, precise, aligned set of objectives across these four areas. If a sales organisation isn’t delivering you will find the problem in one of these areas. When all or any of these four are not working together, then driving consistent, predictable revenue is almost impossible.

Our team works with your business providing a structured sales performance service which includes sales training and coaching to help you achieve increased results. By gaining an understanding of your business drivers and goals, our tailored sales performance service will support your teams to be make them more efficient and effective and help you increase your sales.

In fact, businesses we have previously worked with have typically seen an increase of 35% in sales achieved within 3 months of working with us!

Here’s what just some of them have said:

The CAST Selling® methodology is perfect for a scaling technology business like Activ. It has helped us get the clarity on the real sales opportunities where we can win, to give us a common sales language across our business and prioritise where we invest time and resources. Individual sales people now have a structured way to assess their opportunities and prioritise. Our forecasting accuracy has improved by around 30% and in the first quarter after delivering the CAST selling® workshop, we increased sales by 20%. Ian Gillespie, Managing Director, Activ Technology Limited

With my sales team growing and the type of sales opportunities we are pitching for becoming more complex the CAST selling® methodology has been fantastic for us. It has enabled me to have a consistent review of sales opportunities with all of my sales team which reduces sales meeting times and improves our productivity. It has also focused each of my sales team on how they work with sales prospects to build the opportunity which is leading to enhanced proposal quality from us. Since we have introduced CAST we have seen our win rate for major sales opportunities increase by 35%.   Neil Robbins, Managing Director, Silverbean

Structure of the CAST Selling® Workshop Packaged Offering:

  • Pre-Workshop Planning (1/2 day) – Customer business alignment and goal setting with management
  • Day 1 – Learning the methodology and developing the qualification tool qualifiers relevant to your business
  • Day 2 – Application and adoption of the methodology using real opportunity examples and group scenarios
  • Access to the CAST Selling® cloud based platform within your business

To enquire as to how CAST Selling® can help your business, please contact us on +44(0)191 269 6960 or through our website.



Stormcast Sales Consulting is here to provide you with more information, answer any questions you may have and create effective solutions for your sales needs.